BCITO – Branded Video Capturing imaginations. BCITO is the largest provider of construction trade apprenticeships in New Zealand. Appointed by the government they develop and implement industry qualifications for the building and construction sector. When it came time to catch the imagination of today’s youth to entice them into the building and construction sector, Orly went back to the future builders of New Zealand to hear their stories and successes. Our crew spent several weeks traveling the country from Auckland to Queenstown and many places in between, filming today’s apprentices at work and play. Creating a series of apprentice and employer videos that connect with each target audience.